It is that time of year again when we get in a few new lots from Ethiopia. We have just released our new woman owned Ethiopia Yirgacheffe Bedhatu Jibicho, which is very reminiscent of one we had a few years back from Banko Gotiti. We are almost always stunned by what we can locate and how it tastes in the cup.
The name of the coffee you are drinking is very important. Why is so important…it’s just coffee right? Wrong! You are participating in the livelihood of dozens of families that have produced the coffee in your mug. Your simple morning (or afternoon & evening) drink impacts everyone from the farmer, processor, bagger, shipper, trucker, and finally the roaster and retail staff.
Well, we made it another year by a whisker. I want to thank everyone for all your help and support. We are wiser, smarter and more experienced running this business. Our products and retail customer base grew a great deal. This year we saw coffee quality increase from just about every country while supply was hindered by COVID and Leaf Rust.
Behind every business there is a rock; someone that helps stabilize the business, furthers it along or even promotes product advancement. At Fig Leaf Coffee Company, I have to wear a lot of hats as the owner and operator. While roasting coffee is fun, I sometimes struggle to focus and keeping everything in perspective. Without the women in my life, my mother, my wife & my daughter, I am certain we would be unable to provide the quality service and products that we do.
Customers that shop at Fig Leaf Coffee often ask, "Which coffee is the best?" There is no simple answer to this complex question and we can debate this topic all day. This question is extremely subjective and from my end should be based mainly on taste and benefit. It should also be partly based on quality of the coffee industry. I can tell you that brewing at home will almost always yield the best tasting cup as long as you're properly preparing it which leads me to the title statement - Not All Coffee is Created Equal.